Definition:
The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.
Type of Speech:
ANCHOR (A North Carolina History Online Resource) will soon have its own website!
We are setting up redirects so links to current ANCHOR pages on NCpedia will send users to the new site in the future.
The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.