Definition:
The advertiser appeals to the audience's vanity by implying that smart/popular/rich people buy the product.
Type of Speech:
ANCHOR (A North Carolina History Online Resource) will soon have its own website!
We are setting up redirects so links to current ANCHOR pages on NCpedia will send users to the new site in the future.
The advertiser appeals to the audience's vanity by implying that smart/popular/rich people buy the product.